Most of the prospects do not convert right after clicking Display Ads

According to the analysis conducted by Fringe81 in 2011, the majority of conversions are gained from example C and D (80%). Example A is the typical conversion path which starts with the users viewing an online banner Ad, then clicking the banner ad which results in a conversion. Example B begins with a user viewing an online banner ad, then clicking the banner ad and following up with a search using the search engine which results in a conversion. Example C begins with a user viewing an online banner ad, then searching using the search engine which results in a conversion. Example D begins with a user viewing an online banner ad, then visiting other affiliated websites which results in a conversion. Example E begins with a user searching using the search engine and then viewing an online banner ad which results in a conversion. Example A leads to 3% of conversions, Example B leads to 1% of conversions, Example C leads to 40% of conversions, Example D leads to 40% of conversions and Example E leads to 15% of conversions.